2025-2030 Michigan Virtual Strategic Plan

Education is changing faster than ever, and so are we.

What we do.

Michigan Virtual continues to engage in impactful initiatives to support Michigan’s K-12 system. Consistent with its mission to maximize learning and teaching by bringing together the best in people and technology, Michigan Virtual supports Michigan K-12 schools by providing:

  • Best-in-class online courses for students in grades 6-12 taught by highly qualified, Michigan-certified teachers, as well as online content to power local virtual programs.
  • Practitioner-oriented research in ed tech innovation, as well as in online and blended learning that tracks outcomes of the entire sector.
  • Flexible, scalable, on-demand, and job-embedded professional development for educators in partnership with our state’s leading educational organizations.
  • Expert consulting services to help administrators enhance virtual programs, create micro-schools, develop strategic plans, drive systemwide transformations, foster positive school culture, and integrate research for sustainable success and growth.

Last year, over 170,000 students used an online instructional service or enrolled in a supplemental course from Michigan Virtual. In addition, we provided more than 95,000 school and daycare personnel with professional development programming, serving 99% of all LEAs, 100% of public school academies, and 77% of all nonpublic schools in the state.

Our mission, vision, & values

The following mission, vision, and values represent who we are as an organization and the values we aim to embody in our everyday work:

Our Mission

Maximize learning and teaching by bringing together the best in people and technology.

Our Vision

Be Michigan’s leader for innovation in education.

Our Values

Our Strategic Priorities

What we are focused on

Drive Educational Change

Urgency is increasing in our stakeholders to design, develop, and deploy new educational models that serve diverse learner needs. We partner with educational leaders and empower them with the tools and insights needed for transformation, positioning ourselves as thought leaders in forecasting and adapting to emerging trends in the future of learning. Key to our strategy is forming collaborative partnerships with like-minded educational organizations. These alliances enhance our capacity to introduce and implement innovative and transformational learning models, ensuring learning communities are well-prepared for the future.

Broaden Student Pathways

Many students have difficulty seeing the relevance of their learning, struggle with engagement, and often do not have a clear vision for their future. We will enrich students’ educational journey by expanding access to a diverse array of engaging core and high-interest elective offerings. We’ll focus on preparing students for success beyond school, equipping them with the skills and knowledge needed for both college and careers. To achieve this, we aim to collaborate with Michigan employers, higher education institutions, education associations, and industry partners to integrate a variety of approaches, such as job-ready certifications, real-world project-based learning, virtual internships, tutoring services, career coaching, and innovative capstone experiences. These approaches will embrace a mix of traditional semester-length delivery models as well as new flexible learning structures.

Power Professional Learning

Michigan sits on top of an unprecedented need for talent development. We will scale our professional learning services while providing positive experiences that people want to tell their friends and colleagues about. We will accomplish this by partnering with Michigan organizations and others whose work directly or indirectly impacts students, education personnel, or the educational system. We will offer high-quality, in-person and online options that reach more than 100,000 learners while maintaining fidelity, affordability, and designing with all learners in mind.

Our Strategic Accelerants

What helps us achieve our priorities

Evolve Digital Ecosystems

Users expect secure systems that are easy to use. We commit to evolving our digital ecosystem to address both needs. By “digital ecosystem” we mean the infrastructure and technologies we use to provide services to our stakeholders or support our staff. By providing safe, secure, yet easy to use platforms, we believe we will accelerate the work on our three strategic priorities.

Be a Talent Destination

Our employees are our most valuable assets. We want to attract and retain top-tier talent. We do this by making Michigan Virtual an exceptional place to work where people get to do engaging work with interesting people, have appropriate flexibility and work-life balance, and are compensated fairly.

Promote Fiscal Health

To achieve our priorities and fulfill our mission, we must be financially prudent. This means investing in new areas of growth and advancement while also operating in a sustainable and responsible manner. Striking the proper balance will allow us to better serve our stakeholders through increased offerings and quality service.

Our Priority Metrics

How we will measure success

1. DRIVE Educational Change

Ignite Transformation
Cultivate engagement in at least 400 learning communities to test, adopt, or scale a portfolio of educational innovations.

Grow Impact
100 or more learning communities self-report actionable implementation of new learning models and innovations for local needs based on support from Michigan Virtual.

Sustain Diverse Partnerships
Maintain multi-year partnerships in at least 25% of the learning communities while focusing on at least 25% of the communities identified as high-need areas by the state annually.

2. BROADEN Student Pathways

Expand Access
Expand college and career readiness enrollments from 4,000 to 8,000 or more annually.

Grow External Partners
Develop at least 10 strategic alliances with employers, higher education institutions, or education/business
associations that result in expanded career pathway programming for Michigan’s secondary students.

Offer Real World Opportunities
Develop and launch at least 15 student-facing educational offerings or services that include new and compelling features such as flexible learning structures, certification readiness, real-world project-based learning, virtual internships, tutoring services, career coaching, or innovative capstone experiences.

3. POWER Professional Learning

Scale Learning
Double completed professional learning hours from 750,000 to 1.5M or more annually.

Inspire Ambassadors
70% of respondents will give us a 9 or 10 (out of 10) annually to the following question: “How likely is it that you would recommend Michigan Virtual to a friend or colleague?”

Our Accelerant Metrics

How we measure success

Evolve Digital Ecosystems

Ensure Security and Data Privacy
Achieve compliance with internationally recognized security controls (e.g., CIS Critical Security Controls v8, IG1 and IG2) and data governance standards (e.g., TrustEd Apps).

Offer Ease of Use
75% of respondents will agree or strongly agree that our systems and processes are easy to use.
We will assess in 5 areas:

  • Overall – Michigan Virtual is easy to use.
  • Search – Michigan Virtual makes it easy to find what I am looking for.
  • User Management – Michigan Virtual makes it easy to create a user account or recover my
    login information.
  • Registration/Enrollment – Michigan Virtual makes it easy to enroll in a course.
  • Pacing/Grading – Michigan Virtual makes it easy to see how well I am doing in my course.

Be a Talent Destination

Maintain Employee Satisfaction
90% or more of staff are highly satisfied with working at Michigan Virtual.

Promote Fiscal Health

Balance Budgets
Operate in the black except for Board-approved strategic uses of reserves.

What's next?

Building together toward a better future

As we look forward to the ambitious and necessary work in this Strategic Plan, we’re reminded about the role Michigan Virtual plays as a statewide leader for learning and innovation.

Michigan Virtual continues to shape and illuminate educational innovations throughout Michigan’s K-12 system. As we move forward, we are excited to explore new approaches in classrooms, conduct research, and develop visionary experiences for the future of learning.

Our goal is to expand student experiences and improve student outcomes by embracing diverse perspectives and innovative ideas. If you’re interested in exploring partnerships and possibilities with Michigan Virtual, we invite you to reach out and discover how we can learn and work together!

Let's work together.

Did any of this resonate with you? We invite you to reach out to our innovation team if you’re interested in exploring a partnership with us around any of our strategic goals or initiatives.

Fill out the 2-question survey below, and one of our team members will get in touch with you.